A wise man once said, “When your boss's boss hijacks the cell phone number listV marketing team from a 30-page report, it's probably blog-worthy content.” And that is why, my friends, we are here today. Merkle has just released its Quarterly Benchmarks, a dense tome detailing the cell phone number list movers and shakers, the cell phone number list stagnation and the shocker in the world of digital marketing. While Merkle's Q4 DMR covers everything from AdWords and Bing (and their organic equivalents) to Facebook, Pinterest, and even online marketplaces (think Amazon), I've pared down this highlight reel cell phone number list to only include as statistics related to paid search and paid social marketing. . Let's go. Key points to remember People certainly spent a ton of money on research at the cell phone number list end of 2017! While this is certainly partly due to AdWords' effectiveness in generating leads and sales for businesses in virtually all verticals, it has absolutely been influenced by increased competition and costs. Fortunately for advertisers, Merkle cites an improvement in traffic quality (the clicks you pay for are from real people, some of whom may very well be interested in your business) and a 20% increase in revenue per click in the cell phone number list fourth quarter, which more than makes up for the premium paid to ensure your ads are at the top of the SERP. Mobile was (and will continue to be) a major focus area for advertisers on both the cell phone number list Search Network and the Display Network; If you haven't already made sure your landing pages are optimized for load time and mobile experience, do it now before those clicks get more expensive. Speaking of major areas of interest…how about that Bing?! The cell phone number list unfortunately often overlooked search engine clearly became a more important factor for many advertisers in the fourth quarter; As you look to diversify your cell phone number list marketing channels in 2018, be sure to seriously consider Bing, especially if you've had success with advertising on mobile devices before.